You’ve done analysis on a successful completed campaign, or a communication audit, or an engagement survey and your stakeholders want you to present the findings.
This is a great opportunity to showcase you and your team’s value or, not done well, bore them to tears. Here are Kademy’s Top 10 Tips for Presenting Results – a great reminder for those who’ve presented many times or a helpful tool to share with others on your team who may be trying to figure out where to start.
1. Think about who is in the room…
…and then tailor the presentation to that specific audience. What do they want to know? What questions will they want answered? What information can they act upon? The more you can put yourself in their shoes during your preparation, the more impactful your presentation will be.
2. Determine how much information you should share
You don’t need to report all your results. Even if you think all 50 questions from your survey are really interesting, it’s unlikely everyone in the room will feel the same and you’ll start to see their eyes glazing over very quickly. It’s your job to do the hard work – to do the analysis and interpret the results to create meaning for your audience.
3. Don’t present raw numbers
Presenting pages and pages of numbers won’t make you look smart. It will just mean that your audience has to work really hard to understand what the numbers mean. Only show the numbers that support the points you’re making and will easily make sense to the people in the room. We’re not saying that you should never mention numbers. If you received a high number of responses that will add validity to your presentation, and if you get asked more in-depth questions you need to have the full data set to draw on. Just don’t include them all in the actual presentation.
4. Arrange your presentation logically
Your presentation should tell a story – a clear, strong narrative will instantly make it more appealing to your audience. You should also make it easy to follow. Start with the study’s objective, the methodology you followed, and then move on to results and conclusions.
5. Get to the point early
If you’re using a PowerPoint deck, make it easy for the audience by laying the conclusion out right at the top of the slide. For example, if you asked employees how they feel about your organisation’s culture, and 75% feel it’s a positive one, put that finding on the top of the slide and then show supporting data underneath.
6. Remember that communication is visual
93% of all human communication is visual, so try and use infographics to bring your data to life. If that’s too much for you, simple charts and graphs are also effective and still much better than raw numbers.
7. Don’t make a lot of noise
If you have data that’s weak or invalid, don’t include it. If you have good data that doesn’t relate to the elements you identified in number 1 above, don’t include it. Stay focused! If you need help prioritizing or just want someone to check your assumptions, don’t be scared to seek out a statistician or someone else with better numeracy than you.
8. Make it simple
Quantitative data can be simplified with visuals and percentages. With qualitative data, translate comments into meaningful categories to make it easy for your audience to get to the meaning(s). If you want to drive a particular point home, you can then showcase some of the more interesting or impactful comments.
9. Don’t overload your audience
Less is more – consider the attention span of your audience. It’s also important to stay focused on the elements you identified in number 1 above. Don’t get side-tracked or tempted to start adding things into your presentation just because you have the data.
10. Use dashboards
A dashboard is a simplified, visual representation of your audience’s most important metrics. It’s usually a single slide or document that’s updated regularly and provides meaning at a glance. If you can get your audience comfortable with what their dashboard shows and how they should use it during your presentation, your life will be a lot easier in the long run.
This article was adapted from our four-part Campaign Measurement learning series that investigates essential measurement ideas, tools and tactics to save you valuable time and improve your campaign performance – not just report it. Other resources in this series include:
- Planning template to help you capture employee insights early on, define campaign baselines and set campaign direction.
- Guidance on selecting tangible, simple metrics and optimal data-gathering methods to track your campaign progress.
- Milestone report that uses your data and insights to inform smart course corrections and optimise end results.
If you’d like to find out more about this or any other Kademy course, get in touch.