Often the success or failure of some of the most critical communications can rest on our ‘part-time’ or siloed communicators. They’re likely not part of your central team and aren’t professional communicators – they’re doing comms off the side of their desk, or as part of another role supporting a local leader or business. This presents a number of challenges:

  • You don’t know who they are, where they sit or what they can do.
  • Local communicators feel that central messages don’t apply to them so either don’t cascade, or localise to such an extent that the core message is lost.
  • There’s a lot of noise as local and central teams communicate different messages to the same audiences, at the same time.

Kademy helps its members overcome these challenges in several ways:

1. Using the Communication Competency and Skills assessment to get a handle on who’s in your comms network, how much experience they have, where they sit and what strengths and development gaps they have.

2. Using learning as an incentive for local individuals to collaborate with the central communications team. This is an excellent opportunity to boost inclusivity and a great way to build goodwill and trust across the team.

3. Creating a library of common Kademy templates. By using the Kademy templates for things like planning and campaign scoping, you’re not only making life easier for your team and saving them time, but also ensuring that everyone is following a similar way of working and has the same points of reference.



Kademy’s inclusive membership is a great way to upskill your entire communications network – whatever it may look like. By doing so, you’re not only building the credibility of communications broadly in your organisation, but also ensuring you have more people you can rely on when you really need them. To find out more contact us at hello@kademygroup.com.

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