Campaign measurement for better business outcomes
Enable your team to deliver better campaigns, and even better business outcomes.
Today’s workplace is rich in data and insights, and it’s data that should drive our interactions with stakeholders. Yet, Kademy’s data shows that measurement continues to be the lowest scoring skill for communicators. We urgently need to close this skills gap in order to:
Unlock a new level of effectiveness and impact in communication.
Leverage data-driven decision-making with stakeholders.
Embrace a responsive, agile approach to communication.
Campaign measurement for better business outcomes is a hybrid training programme that addresses this gap across four interactive modules:
Define a baseline campaign
- Use audience insight to define your campaign baselines.
- The six workplace factors to consider that could help or hinder your campaign.
- Go beyond awareness to influence audience do-feel-know outcomes of communications campaigns.
- Use and share insights in proposals for stakeholders.
Set SMART Communication objectives
- The types of insights most relevant to defining a baseline for your target audience.
- How to set SMART comms objectives that go beyond clicks, likes and activity.
- Common barriers to measurement and how to overcome them.
- Why good campaigns and good objectives, are driven by insight.
How to select the right metrics and methods
- Measure key objectives at set milestones.
- Use your data and insights to identify blocks, inform smart course corrections and optimise end results.
- Choose the method that matches the objective.
Using insights to make responsive campaign decisions
- Setting numerical targets.
- Tracking and iterating.
- Choosing what, when and how to track.
- How to measure your objectives directly.
- How to measure key objectives at set milestones.
Define a baseline campaign
- Use audience insight to define your campaign baselines.
- The six workplace factors to consider that could help or hinder your campaign.
- Go beyond awareness to influence audience do-feel-know outcomes of communications campaigns.
- Use and share insights in proposals for stakeholders.
Set SMART Communication objectives
- The types of insights most relevant to defining a baseline for your target audience.
- How to set SMART comms objectives that go beyond clicks, likes and activity.
- Common barriers to measurement and how to overcome them.
- Why good campaigns and good objectives, are driven by insight.
How to select the right metrics and methods
- Measure key objectives at set milestones.
- Use your data and insights to identify blocks, inform smart course corrections and optimise end results.
- Choose the method that matches the objective.
Using insights to make responsive campaign decisions
- Setting numerical targets.
- Tracking and iterating.
- Choosing what, when and how to track.
- How to measure your objectives directly.
- How to measure key objectives at set milestones.
Benefits that will elevate your communication team:
Give your team the confidence to use data and insights in everyday decision-making.
Create a consistent framework for measurement and evaluation using Kademy’s framework.
Become an agile communication function that uses data and insights to iterate and refine strategies.
Improve stakeholder relationships by using data and insights to justify campaign decisions and proposals.
How the programme works:
- Hybrid course that can be delivered across a global team.
- Lead by expert facilitators.
- Two virtual study modules to maximise impact of live sessions.
- Two x 2.5hr live workshops geared to knowledge exchange and problem solving through social learning and sharing.
- Tools and templates to apply and embed learning and many other supporting resources on the Kademy learning platform.
What comms leaders say about Kademy training:
It’s given my team the confidence that they’re adding value to the business.
It’s boosted collaboration on our team.
We’ve found that we’ve quickly amplified the value our team brings to the entire business by creating a consistent approach to stakeholder conversations.
It’s helped to develop our future communication leaders to be able to influence, negotiate and define value.
Develop competencies that will set your team apart. Get in touch.
Develop competencies that will set your team apart. Get in touch.