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Create an agile, results-
oriented team that thinks

“business first”

Keystone is a new training programme for communication professionals and teams that teaches the essence of what it means to be a strategic communicator. Mastering the keystone principles of “strategy & agility first,” your team will learn and adopt the habits, processes and models that form the foundation on which the success of all your communication activities depend.

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Keystone brings together the
“big three” strategic communication skills.

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How to create strategic value through communication

 

  • Developing business acumen and how these insights apply to your work
  • Understanding the impact your comms expertise and activities have on business performance
  • Using audience insight to deliver strategic value through comms

How to have powerful conversations with stakeholders

 

  • Building trusting relationships
  • Acting as a trusted advisor to the business
  • Shifting from “order taking” to becoming strategic advisors to stakeholders
  • Building executive presence and confidence.

Mastering agile campaign planning

 

  • Preparing to respond to rapidly changing business needs and priorities.
  • Learning how audience insights influence objectives, metrics, key messages and channel selection
  • Raising your game to be comfortable
    in an increasingly risky business environment that demands agile, strategic thinkers.
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How to create strategic value through communication

 

  • Developing business acumen and how these insights apply to your work
  • Understanding the impact your comms expertise and activities have on business performance
  • Using audience insight to deliver strategic value through comms
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How to have powerful conversations with stakeholders

 

  • Building trusting relationships
  • Acting as a trusted advisor to the business
  • Shifting from “order taking” to becoming strategic advisors to stakeholders
  • Building executive presence and confidence.

 

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Mastering agile campaign planning

 

  • Preparing to respond to rapidly changing business needs and priorities.
  • Learning how audience insights influence objectives, metrics, key messages and channel selection
  • Raising your game to be comfortable in an increasingly risky business environment that demands agile, strategic thinkers.

The Keystone four-step agile planning cycle creates an integrated approach to measurement and evaluation.

Double transparent agile process for website

Keystone also brings
a host of other benefits:

  • Building common strategic language and “agile ways
    of working” across global teams
  • Consistent onboarding for new team members
  • Boosting team engagement and collaboration
    through social learning
  • Using a learner-centric approach blending self-paced
    online learning and live virtual team workshops
    for maximum impact

“Imagine if your global communication team followed the same strategy-first thinking, a consistent agile process & used the same terminology every day.”

All designed to help your team discover the true value of communication and find inspiration in their work.

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I absolutely loved this training! It will be invaluable in performing my role more effectively.

Build a world class communication function. Get in touch.

Build a world class communication function. Get in touch.