For a busy communicator, prioritising work effectively is essential—but so is ensuring your stakeholders see you as a strategic partner, not just a tactical ‘do-er’. In this course, you’ll develop the skills to lead meaningful conversations around project and campaign briefs. You’ll learn how to frame incoming work so it connects clearly to your organisation’s big-picture priorities, enabling you to focus on work that delivers the greatest impact. During this workshop you will learn how to:
- Define the characteristics of a true strategic partnership with your stakeholders.
- Reinforce business need, audience insight and behaviour change through the effective use of communication objectives.
- Learn how to use AI to transform vague requests into structured, strategic briefs that link to business outcomes.
- Balance the use of powerful questions and comms expertise to keep stakeholder conversations on track.
- Use redirecting to shift a tactical request into a more strategic direction.
There are currently no dates scheduled for this course.
Every Kademy course blends on-demand learning with live workshops, combining the flexibility of self-paced study with the energy of live discussion, practice and peer learning.
Approximately one week before the course you’ll get access to the Kademy learning platform. You’ll be able to meet your trainer and fellow participants, explore key resources, and complete some short pre-reading activities. Taking this time in advance will ensure you arrive ready to contribute and get the most out of the workshop experience.
Next, you’ll take part in a live virtual workshop focused on making sure your briefing conversations generate the insights you need to develop the most effective communication solutions for the business.
You’ll gain tools to keep conversations focused, from setting SMART objectives to defining audience outcomes. You’ll also learn to navigate unpredictable progress by anticipating likely roadblocks and enablers. Using Kademy’s Strategic Briefing Template, you’ll role-play briefing conversations with fellow learners to build confidence and strengthen your ability to work in true partnership with stakeholders, rather than simply taking orders.
Finally, you’ll receive follow-up materials to continue your learning and have the opportunity to complete a quiz to earn your Certificate of Completion.
Why attend?
Learn by doing: Each session is packed with practical exercises, case studies and real-world examples to help you apply ideas straight away.
Gain fresh perspectives: Work alongside communicators from other organisations and discover how they’re tackling similar challenges.
Learn from experience: Benefit from Kademy’s expert trainers with deep experience in communication and facilitation.
Take away useful tools: Access practical templates and resources you can use back at work to keep developing your skills.
Stay current: Build confidence knowing your knowledge and approach reflect the latest thinking and workplace trends.
- Grow your network by connecting with fellow comms pros to share insights and challenges.
- Build confidence in a supportive space while using practical templates and tools.
- Learn from expert trainers and discover comms models and frameworks you can apply to your work.
- Create a clear, consistent approach to how your team works together.
- Identify and eliminate barriers that hinder progress and change within your team.
- Strengthen team connections, learn from each other’s experiences and customize training for relevance.