Measurement as listening

Evolve your measurement practice to keep pace with changing audiences and ensure your work remains aligned with strategic organisational priorities.

Given the critical role that measurement plays in connecting your work to the organisation’s achievement of its strategic priorities, as your audiences and their expectations evolve, so too must your measurement practice. In this interactive workshop you will:

  • Hear how measurement has changed and what our audiences expect today.
  • Explore what ‘measurement as listening’ vs ‘measurement as surveys’ looks like.
  • Deep dive into unlocking the benefits of qualitative measurement.
  • Learn how AI can help you capture and track audience sentiment.

You can book a single seat on this course or opt to include unlimited access to Kademy's content library for 12 months as well.

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Use the button below to join the waitlist and be notified when dates become available.

Price: £795 / $1050 / €960 per seat (excl. tax)

Discounts are available for multiple seats – email us for more information or call +44 (0)207 157 9787 to talk to one of the team.

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Every Kademy course blends on-demand learning with live workshops, combining the flexibility of self-paced study with the energy of live discussion, practice and peer learning.

Pre-work

Approximately one week before the course you’ll get access to the Kademy learning platform. You’ll be able to meet your trainer and fellow participants, explore key resources, and complete some short pre-reading activities. Taking this time in advance will ensure you arrive ready to contribute and get the most out of the workshop experience.

Live workshop

In this live virtual workshop, you’ll explore how the rise of employee voice is reshaping communications measurement practice. You’ll reflect on your current measurement approach and identify opportunities to take it to the next level. Using Kademy’s CLEAR listening model, you’ll examine the shift from “measurement as surveys” to “measurement as listening,” and what this looks like in practice. You’ll then dive deeper into qualitative research, learning how to build robust listening practices that strengthen insight, improve analysis, and unlock the full value of qualitative measurement.

Follow-up

Finally, you’ll receive follow-up materials to continue your learning and have the opportunity to complete a quiz to earn your Certificate of Completion.

Why attend?

  • Learn by doing: Each session is packed with practical exercises, case studies and real-world examples to help you apply ideas straight away.

  • Gain fresh perspectives: Work alongside communicators from other organisations and discover how they’re tackling similar challenges.

  • Learn from experience: Benefit from Kademy’s expert trainers with deep experience in communication and facilitation.

  • Take away useful tools: Access practical templates and resources you can use back at work to keep developing your skills.

  • Stay current: Build confidence knowing your knowledge and approach reflect the latest thinking and workplace trends.

Really helped me to understand how to use measurement to position myself as a trusted advisor.
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  • Grow your network by connecting with fellow comms pros to share insights and challenges.
  • Build confidence in a supportive space while using practical templates and tools.
  • Learn from expert trainers and discover comms models and frameworks you can apply to your work.
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