Measurement is one of the most powerful tools a communicator can have—but it’s also one of the hardest to get right. Done well, it shows what’s working, guides smarter campaigns, proves the impact of communications, and gives you the evidence to influence leaders with confidence. In this workshop you will:
- Learn the four levels of communication measurement.
- Uncover the critical role of audience insight in defining your baseline and intended finishing line.
- Explore how to use AI to set precise, measurable SMART objectives that align with business goals.
- Discover how to set SMART comms objectives that go beyond clicks, likes and activities.
You can book a single seat on this course or opt to include unlimited access to Kademy's content library for 12 months as well.
13 October 2026 | 1.30-3.30pm BST
Price: £795 / $1050 / €960 per seat (excl. tax)
Discounts are available for multiple seats – email us for more information or call +44 (0)207 157 9787 to talk to one of the team.
Buy single seat13 October 2026 | 1.30-3.30pm BST + content library access
Price: £995 / $1,300 / €1,125 (excl. tax)
Buy 12-month bundleEvery Kademy course blends on-demand learning with live workshops, combining the flexibility of self-paced study with the energy of live discussion, practice and peer learning.
Approximately one week before the course you’ll get access to the Kademy learning platform. You’ll be able to meet your trainer and fellow participants, explore key resources, and complete some short pre-reading activities. Taking this time in advance will ensure you arrive ready to contribute and get the most out of the workshop experience.
In this live virtual workshop, you’ll build a strong foundation in one of the most critical aspects of effective communications – measurement. You’ll learn how to set meaningful SMART objectives that track audience progress from start to finish, while accounting for potential roadblocks along the way.
You’ll explore why measurement remains a challenge for communicators and learn how measuring outcomes – rather than outputs – increases the value you demonstrate to your organisation. You’ll conclude the workshop with a practical case study, working with fellow learners to bring the theory to life and identify applications for your own work.
Finally, you’ll receive follow-up materials to continue your learning and have the opportunity to complete a quiz to earn your Certificate of Completion.
Why attend?
Learn by doing: Each session is packed with practical exercises, case studies and real-world examples to help you apply ideas straight away.
Gain fresh perspectives: Work alongside communicators from other organisations and discover how they’re tackling similar challenges.
Learn from experience: Benefit from Kademy’s expert trainers with deep experience in communication and facilitation.
Take away useful tools: Access practical templates and resources you can use back at work to keep developing your skills.
Stay current: Build confidence knowing your knowledge and approach reflect the latest thinking and workplace trends.
- Grow your network by connecting with fellow comms pros to share insights and challenges.
- Build confidence in a supportive space while using practical templates and tools.
- Learn from expert trainers and discover comms models and frameworks you can apply to your work.
- Create a clear, consistent approach to how your team works together.
- Identify and eliminate barriers that hinder progress and change within your team.
- Strengthen team connections, learn from each other’s experiences and customize training for relevance.