Once you’ve mastered the basics of effective measurement, the next step is refining your approach. Measurement isn’t just a way to report results at the end of a campaign—it’s a tool to guide your decisions in real time. By tracking progress throughout, you can spot issues early, make timely course corrections, and ensure your campaigns achieve their full potential. In this workshop you’ll learn how to:
- Confidently choose the right metrics and methods for your campaign.
- Identify six factors that could help or hinder your campaign results.
- Explore how to use AI to speed up data analysis and uncover patterns that manual tracking might miss.
- Overcome common challenges associated with setting numerical targets for your work.
- Use your data and insights to identify blocks, inform course corrections and optimise end results using Kademy’s milestone report.
You can book a single seat on this course or opt to include unlimited access to Kademy's content library for 12 months as well.
Every Kademy course blends on-demand learning with live workshops, combining the flexibility of self-paced study with the energy of live discussion, practice and peer learning.
Approximately one week before the course you’ll get access to the Kademy learning platform. You’ll be able to meet your trainer and fellow participants, explore key resources, and complete some short pre-reading activities. Taking this time in advance will ensure you arrive ready to contribute and get the most out of the workshop experience.
This live virtual workshop builds on the fundamentals of measurement, making what can seem complex or high-risk, feel practical, manageable, and useful. You’ll review different types of measurement, learn when to use each method, and explore how to track and iterate effectively across the life of a campaign. Using Kademy’s Milestone Report to assess campaign complexity, you’ll identify what truly needs measuring (and what doesn’t), and develop insight-led recommendations as you go to optimise outcomes. You’ll also tackle the challenge of setting numerical targets, understanding why they can feel daunting and how to approach them with confidence.
Finally, you’ll receive follow-up materials to continue your learning and have the opportunity to complete a quiz to earn your Certificate of Completion.
Why attend?
Learn by doing: Each session is packed with practical exercises, case studies and real-world examples to help you apply ideas straight away.
Gain fresh perspectives: Work alongside communicators from other organisations and discover how they’re tackling similar challenges.
Learn from experience: Benefit from Kademy’s expert trainers with deep experience in communication and facilitation.
Take away useful tools: Access practical templates and resources you can use back at work to keep developing your skills.
Stay current: Build confidence knowing your knowledge and approach reflect the latest thinking and workplace trends.
- Grow your network by connecting with fellow comms pros to share insights and challenges.
- Build confidence in a supportive space while using practical templates and tools.
- Learn from expert trainers and discover comms models and frameworks you can apply to your work.
- Create a clear, consistent approach to how your team works together.
- Identify and eliminate barriers that hinder progress and change within your team.
- Strengthen team connections, learn from each other’s experiences and customize training for relevance.