As communication professionals progress in their careers, they’re increasingly expected to operate strategically to influence decisions, shape organisational direction, and help leaders navigate complexity. Yet many are told to “be more strategic” without a clear understanding of what that means in practice.
This workshop explores what strategic communication looks like in today’s fast-changing environment. Through a practical case study, you’ll examine seven powerful ways of working more strategically, including systems thinking, environmental scanning, sense-making, influence and human-centred leadership. You’ll reflect on your own strengths and development opportunities, identify practical actions you can take to increase your impact, and build the confidence to progress your career as a strategic communicator.
By the end of this workshop, you’ll be able to:
- Define what ‘strategic communication’ looks like in practice.
- Apply seven practical ways of working more strategically to strengthen your effectiveness and influence.
- Use strategic thinking to navigate complexity, ambiguity and ongoing change with greater confidence.
- Recognise opportunities to thoughtfully exceed your authority, taking a more proactive advisory role with leaders.
- Critically reflect on your current approach and identify how you can move from tactical delivery to greater strategic impact, incorporating AI wherever possible.
You can book a single seat on this course or opt to include unlimited access to Kademy's content library for 12 months as well.
Every Kademy course blends on-demand learning with live workshops, combining the flexibility of self-paced study with the energy of live discussion, practice and peer learning.
Approximately one week before the course you’ll get access to the Kademy learning platform. You’ll be able to meet your trainer and fellow participants, explore key resources, and complete some short pre-reading activities. Taking this time in advance will ensure you arrive ready to contribute and get the most out of the workshop experience.
This virtual workshop focuses on one of today’s most sought-after skills: strategic advisory – being able to shape strategic goals and priorities, influence leadership decisions, and guide your organisation through complex change. You’ll get specific about what it really means to be ‘strategic’ before moving on to explore seven ways to think beyond immediate tasks—considering broader implications, long-term outcomes, and the interconnected forces behind success. Finally, you’ll apply these principles to high-change and crisis scenarios, using real examples and a case study to help you start ‘thoughtfully exceeding your authority’.
Finally, you’ll receive follow-up materials to continue your learning and have the opportunity to complete a quiz to earn your Certificate of Completion.
Why attend?
Learn by doing: Each session is packed with practical exercises, case studies and real-world examples to help you apply ideas straight away.
Gain fresh perspectives: Work alongside communicators from other organisations and discover how they’re tackling similar challenges.
Learn from experience: Benefit from Kademy’s expert trainers with deep experience in communication and facilitation.
Take away useful tools: Access practical templates and resources you can use back at work to keep developing your skills.
Stay current: Build confidence knowing your knowledge and approach reflect the latest thinking and workplace trends.
- Grow your network by connecting with fellow comms pros to share insights and challenges.
- Build confidence in a supportive space while using practical templates and tools.
- Learn from expert trainers and discover comms models and frameworks you can apply to your work.
- Create a clear, consistent approach to how your team works together.
- Identify and eliminate barriers that hinder progress and change within your team.
- Strengthen team connections, learn from each other’s experiences and customize training for relevance.