Approximately one week before the course you’ll get access to the Kademy learning platform. You’ll be able to meet your trainer and fellow participants, explore key resources, and complete some short pre-reading activities. Taking this time in advance will ensure you arrive ready to contribute and get the most out of the workshop experience.

Next, you’ll come together for a live workshop to get clear on how short-form content shapes audience understanding – sometimes standing alone, but more often opening the door to deeper explanation. You’ll explore why short-form content is now a critical part of an effective messaging and content plan and how it helps earn audience attention when messages are competing with day-to-day work. You’ll learn how to demonstrate its value in boosting message impact and retention, use Kademy’s stacked content model to connect short-, medium- and long-form content into a single narrative, and practise writing short-form content that makes meaning stick while reducing duplication across channels.

Finally, you’ll receive follow-up materials to continue your learning and have the opportunity to complete a quiz to earn your Certificate of Completion.