Today’s communicators are expected to plan campaigns in an environment that rarely stands still. Business priorities shift, stakeholder expectations evolve, new risks emerge and AI is accelerating the pace of change. Traditional, linear communication planning is no longer enough – you need an agile approach that enables you to adapt.
Agile Planning for Strategic Communication equips you with a practical framework for planning campaigns that helps you think more strategically, respond confidently to change and keep your communication aligned with evolving business priorities. You’ll learn how to:
- Take great briefs from stakeholders so you can focus your campaigns on what matters most to the business and prioritise your work effectively.
- Put your audiences first to understand where they are now, where you need them to be, and the barriers and enablers that could shape that journey.
- Gather and use data to create responsive campaigns, helping you know when to adapt, iterate or stop for the best outcomes.
Mid-level communicators who want to move away from a reactive, tactical approach to their work and be more strategic.
We’d recommend a minimum of 2 years’ comms experience to get the most out of the programme, but it’s also beneficial for senior practitioners who want to refresh their skills.
To get the most out of this course, it’s helpful to have a solid understanding of communication fundamentals, such as setting objectives, measurement, and channels. Ideally, you should also have regular, direct conversations with stakeholders throughout the business.
You can book a single seat on this course or opt to include unlimited access to Kademy's content library for 12 months as well.
Use the button below to join the waitlist and be notified when dates are available.
Price (two workshops): £1595 / US$2150 / €1830 per seat (excl. tax)
Discounts are available for multiple seats – email us for more information or call +44 (0)207 157 9787 to talk to one of the team.
Notify meWe kick off the series with an on-demand module focused around Kademy’s four-stage agile planning cycle – a way of working effectively in the context of today’s workplace. We’ll deep dive into the first part of that cycle – focusing on how to get the most out of our strategic briefing conversations so we set our comms projects up for success.
In this module we come together live as a group for the first time to continue working through the 4-step agile cycle – taking the outputs of your strategic briefing conversation and planning a great campaign with clear metrics.
In this second workshop we complete the agile cycle and pull it all together in a final case study exercise so that it feels clear, simple, and easy to implement moving forward.
Why attend?
- Move beyond task-based work – Learn how to think strategically and ensure every campaign has real impact.
- Make confident, informed decisions – Develop the skills to take effective briefs, assess audience needs, identify the right actions, and adapt as needed.
- Break patterns and change behaviors – Shift from reactive execution to proactive, high-value communication.
- Use real-world case studies – Apply what you learn in a practical setting to reinforce new approaches.
- Work smarter, not just harder – Learn how to track success, refine your approach, and know when a campaign has done its job.
- Grow your network by connecting with fellow comms pros to share insights and challenges.
- Build confidence in a supportive space while using practical templates and tools.
- Learn from expert trainers and discover comms models and frameworks you can apply to your work.
- Create a clear, consistent approach to how your team works together.
- Identify and eliminate barriers that hinder progress and change within your team.
- Strengthen team connections, learn from each other’s experiences and customize training for relevance.