Writing for business impact

Empower your team to craft authentic narratives that align with business strategy.

In a time of dwindling trust, communicators must connect the dots between business, audience and outcomes. Against the backdrop of the rapidly advancing GenAI revolution, it has never been more important for your team to write with accuracy, reliability and credibility.

A great exercise in really drilling down into what you want to achieve with your writing and approaching the process with that in mind – thank you!

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Across two modules, Writing for business impact empowers your team to adopt a ‘strategy first, creativity second’ process to writing, enabling them to craft authentic and inclusive narratives that align with overarching business strategy:

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Taking a ‘Strategy first, creativity second’ approach

 

  • Why you should take a strategy-first approach and what this means.
  • How to have effective briefing conversations to generate strategy-first insights and how to apply them to your writing.
  • How to use strategic insight to ‘set the mood music’ in your comms plan by defining specific creative choices: key messages, tone of voice, style and dialogue.
  • How comms channels determine your writing style, writing length, interactivity and timing.
  • How to use dialogue to help people understand and act on messages.
  • Get inspiration and ideas from others on how stories achieve impact.

Practical approaches to writing in uncertain times

 

  • How and why you need to shift your writing to adapt to today’s volatile, high-change environment.
  • Why your audience’s view of accuracy, reliability and credibility matters.
  • How to incorporate generative AI tools into your writing mindset and workflow and editing process.
  • How to use a layered editing process, including standard editing, editing for accuracy, reliability and credibility (ARC) and AI to improve business impact.
1

Taking a ‘Strategy first, creativity second’ approach

 

  • Why you should take a strategy-first approach and what this means.
  • How to have effective briefing conversations to generate strategy-first insights and how to apply them to your writing.
  • How to use strategic insight to ‘set the mood music’ in your comms plan by defining specific creative choices: key messages, tone of voice, style and dialogue.
  • How comms channels determine your writing style, writing length, interactivity and timing.
  • How to use dialogue to help people understand and act on messages.
  • Get inspiration and ideas from others on how stories achieve impact.
2

Practical approaches to writing in uncertain times

 

  • How and why you need to shift your writing to adapt to today’s volatile, high-change environment.
  • Why your audience’s view of accuracy, reliability and credibility matters.
  • How to incorporate generative AI tools into your writing mindset and workflow and editing process.
  • How to use a layered editing process, including standard editing, editing for accuracy, reliability and credibility (ARC) and AI to improve business impact.

How your team will benefit:

Understand how writing builds trust and achieves meaningful business outcomes.

Demonstrate greater value to your stakeholders through effective strategic briefing.

Understand how to use GenAI for writing, editing and workflows.

Create a consistent ‘strategy first, creativity second’ approach to your writing.

How the programme works:

  • Hybrid course that can be delivered across a global team.
  • Lead by expert facilitators.
  • Two x 2.5hr live workshops geared to knowledge exchange and problem solving through social learning and sharing.
  • Tools and templates to apply and embed learning, including ARC framework, creativity toolkit and strategic briefing template.

What comms leaders say about Kademy training:

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It’s given my team the confidence that they’re adding value to the business.

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It’s boosted collaboration on our team.

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We’ve found that we’ve quickly amplified the value our team brings to the entire business by creating a consistent approach to stakeholder conversations.

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It’s helped to develop our future communication leaders to be able to influence, negotiate and define value.

Elevate the writing skills on your team. Get in touch.
Elevate the writing skills on your team. Get in touch.