Create an agile, results-
oriented team that thinks
“business first”
Keystone is a new training programme for communication professionals and teams that teaches the essence of what it means to be a strategic communicator. Mastering the keystone principles of “strategy & agility first,” your team will learn and adopt the habits, processes and models that form the foundation on which the success of all your communication activities depend.
Keystone brings together the
“big three” strategic communication skills.
How to create strategic value through communication
- Developing business acumen and how these insights apply to your work
- Understanding the impact your comms expertise and activities have on business performance
- Using audience insight to deliver strategic value through comms
How to have powerful conversations with stakeholders
- Building trusting relationships
- Acting as a trusted advisor to the business
- Shifting from “order taking” to becoming strategic advisors to stakeholders
- Building executive presence and confidence.
Mastering agile campaign planning
- Preparing to respond to rapidly changing business needs and priorities.
- Learning how audience insights influence objectives, metrics, key messages and channel selection
- Raising your game to be comfortable
in an increasingly risky business environment that demands agile, strategic thinkers.
How to create strategic value through communication
- Developing business acumen and how these insights apply to your work
- Understanding the impact your comms expertise and activities have on business performance
- Using audience insight to deliver strategic value through comms
How to have powerful conversations with stakeholders
- Building trusting relationships
- Acting as a trusted advisor to the business
- Shifting from “order taking” to becoming strategic advisors to stakeholders
- Building executive presence and confidence.
Mastering agile campaign planning
- Preparing to respond to rapidly changing business needs and priorities.
- Learning how audience insights influence objectives, metrics, key messages and channel selection
- Raising your game to be comfortable in an increasingly risky business environment that demands agile, strategic thinkers.
The Keystone four-step agile planning cycle creates an integrated approach to measurement and evaluation.
Keystone also brings
a host of other benefits:
- Building common strategic language and “agile ways
of working” across global teams
- Consistent onboarding for new team members
- Boosting team engagement and collaboration
through social learning
- Using a learner-centric approach blending self-paced
online learning and live virtual team workshops
for maximum impact
“Imagine if your global communication team followed the same strategy-first thinking, a consistent agile process & used the same terminology every day.”
All designed to help your team discover the true value of communication and find inspiration in their work.
I absolutely loved this training! It will be invaluable in performing my role more effectively.
Build a world class communication function. Get in touch.
Build a world class communication function. Get in touch.